A bestselling author wanted to maximize pre-orders and create buzz for their new self-help book, The Growth Mindset Playbook. They needed an engaged audience willing to purchase before the official launch.
“Do it.”
Avertone crafted a newsletter-focused book launch strategy by:
✅ Partnering with self-improvement and business newsletters with engaged readers.
✅ Running exclusive author Q&A and teaser content to create anticipation.
✅ Offering a pre-order bonus (free workbook + early access to a chapter).
📚 10,000+ pre-orders within 6 weeks.
🏆 Top-ranking book in the self-help category on launch day.
📈 Higher engagement, with newsletter readers 10x more likely to buy than cold audiences.
By tapping into trusted niche newsletters, the book launch reached the right audience, leading to a highly successful launch and strong early sales momentum.
Stay informed with our newsletter for the latest updates and insights.
Avertone is a cutting-edge newsletter marketing agency that connects brands with high-quality newsletters to drive meaningful engagement and conversions. We help businesses reach targeted, loyal audiences through curated partnerships with top newsletters across various industries. With a focus on relevance, transparency, and performance-driven campaigns, Avertone ensures that every brand message lands in the right inbox, generating real impact.
© Copyright 2025 Avertone - All Rights Reserved.
