TrendWear Apparel, a D2C fashion brand, wanted to increase online sales and brand awareness but struggled with rising ad costs on social media. They needed a cost-effective way to reach fashion-forward consumers who were likely to make a purchase.
Avertone designed a newsletter-driven strategy to engage the right audience. We:
✅ Partnered with lifestyle and fashion newsletters with a trendy, engaged audience.
✅ Created native-style ads that blended seamlessly into the newsletters.
✅ Offered an exclusive discount code for newsletter readers to drive conversions.
👗 200% increase in website traffic from newsletter placements.
🛍️ 4.5% conversion rate, significantly outperforming social media ads.
📈 Higher customer retention, with 30% of newsletter-driven buyers making repeat purchases.
By leveraging trusted fashion newsletters, TrendWear Apparel cut down acquisition costs while improving both conversions and retention—proving the power of newsletter marketing in e-commerce.
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Avertone is a cutting-edge newsletter marketing agency that connects brands with high-quality newsletters to drive meaningful engagement and conversions. We help businesses reach targeted, loyal audiences through curated partnerships with top newsletters across various industries. With a focus on relevance, transparency, and performance-driven campaigns, Avertone ensures that every brand message lands in the right inbox, generating real impact.
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