PayEase, a mobile payment startup, aimed to increase app downloads and acquire financially savvy users. However, they faced challenges in reaching the right audience through traditional ad platforms.
“Your Brand Need Growth- So, Let Them Grow”
Avertone developed a newsletter-focused strategy to position PayEase as a trusted FinTech solution. We:
✅ Partnered with top finance newsletters read by tech-savvy professionals.
✅ Created engaging sponsored content explaining PayEase’s benefits.
✅ Provided a sign-up incentive for users who downloaded via the newsletter.
📲 15,000+ new downloads within 30 days.
📊 12% increase in daily active users (DAU) from newsletter-driven installs.
💳 Improved retention rate, with 40% of new users making transactions within the first week.
By leveraging trusted finance newsletters, PayEase successfully lowered acquisition costs, boosted user engagement, and increased long-term retention.
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Avertone is a cutting-edge newsletter marketing agency that connects brands with high-quality newsletters to drive meaningful engagement and conversions. We help businesses reach targeted, loyal audiences through curated partnerships with top newsletters across various industries. With a focus on relevance, transparency, and performance-driven campaigns, Avertone ensures that every brand message lands in the right inbox, generating real impact.
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